![]() Share of Massey-Harris Limited, issued February 18, 1916 A labor shortage throughout the country also helped to make the firm's mechanized equipment very attractive. Through extensive advertising campaigns, it became one of the most well-known brands in Canada. The company expanded further and began to sell its products internationally. The huge complex of factories, consisting of a 4.4-hectare (11-acre) site with plant and head office at 915 King Street West (now part of Liberty Village), became one of the best-known features of the city. It was located on King Street West at Strachan Avenue, occupying the former Toronto exhibition grounds, the site of Toronto's Crystal Palace, just south of the Provincial Lunatic Asylum and north of the Central Prison. In 1879, the company moved to Toronto and it soon became one of the city's leading employers. Daniel Massey's son, Hart Massey, renamed the enterprise the Massey Manufacturing Co. ![]() The company made some of the world's first mechanical threshers, at first by assembling parts from the United States, but eventually designing and building its own equipment. In 1847, Daniel Massey established the Newcastle Foundry and Machine Manufactory in what is now Newcastle, Ontario. Illustration of the Massey factory in Newcastle, Ontario, circa 1879 ![]()
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